Tag Archives: McLuhan

Where —

— is your device?

Man the food-gatherer reappears incongruously as information gatherer. In this role, electronic man is no less a nomad than his paleolithic ancestors (McLuhan 380)
(McLuhan 380)

Media as Translators

Translation, “How dare I get off Facebook.”

But there is this difference, that previous technologies were partial and fragmentary, and the electric is total and inclusive. And external consensus or conscience is now as necessary as private consciousness (McLuhan 86).
McLuhan, Marshall. Understanding Media: The Extensions of Man. Edited by Terrence Gordon, Gingko Press, 2015.
Understanding Media: The Extensions of Man by Marshall McLuhan